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WHO WE ARE

Hesham Elsewedy Trading Co. Ltd. (HSE) is a leading provider of top-quality electrical materials in Saudi Arabia. With a legacy of over 60 years, we have built a reputation for excellence, reliability, and innovation. Our extensive product portfolio, supported by a vast distribution network, caters to the diverse needs of contractors, retailers, and end-users across the Kingdom. At HSE, we are committed to delivering exceptional value, fostering strong partnerships, and driving progress in the electrical and construction industries.

OUR MISSION

is to provide value through innovative solutions, teamwork, and a strong regional distribution network.

OUR VISION

is to be a leading player with global reach in the field of electro-mechanical solutions.

60+

Years Of
Experience

From the desk of

Mr. Hesham ElSewedy

Chairman Energya Group of Companies

At Hesham Elsewedy Trading Co. Ltd., we are proud of our journey as a trusted leader in the electrical materials industry. Our unwavering commitment to excellence, innovation, and customer satisfaction drives us forward every day.

We remain dedicated to fostering strong partnerships, empowering our stakeholders, and delivering high-quality solutions that contribute to the growth and development of our nation. Together, we will continue to achieve great milestones and shape a brighter future for the communities we serve.

01

Diversified Product Portfolio

Continuously expanding our range of offerings to meet evolving market demands and customer expectations.

02

Market
Leadership

Implementing focused strategies to grow our market share and establish a stronger foothold in the industry.

03

Customer-Centric Approach

Targeting key customer segments with tailored solutions to drive satisfaction and loyalty.

04

Vendor
Partnerships

Strengthening relationships with existing suppliers while exploring and developing new partnerships to ensure consistent quality and supply.

05

Operational Excellence

Enhancing systems, optimizing inventory management, and adopting advanced technologies for seamless operations.

Business Timeline

1960s
Established in the Kingdom of Saudi Arabia, Hesham Elsewedy Trading Company began its journey as a pioneer in the trading of cables and electrical materials.
1970s-1980s
Expanded its portfolio to include industrial products, and electrical components, catering to diverse sectors such as civil, industrial, and oil industries.
1989
A pivotal year saw the establishment of Jeddah Cables Co., featuring a state-of-the-art manufacturing facility for building wires and LV cables, positioning the company as one of the largest manufacturers in Saudi Arabia and Middle East.
1990s
Strengthened its distribution network across the Kingdom, establishing strategic partnerships and earning a reputation for reliability and quality.
1994
Started manufacturing Medium Voltage cables, expanding our product range to support regional infrastructure needs.
2000s
Expanded showroom presence across Saudi Arabia, increasing accessibility to high-quality products and strengthening customer relationships.
2010s
Enhanced regional and international presence, becoming a trusted supplier for major projects in the Gulf and Middle East regions. Recognized for its customer-centric approach and innovation.
2022
Launched specialized product lines under the Energya brand, including LED lighting solutions, exhaust fans, and load centers, marking a significant diversification in offerings.
2023
Introduced modern branding and marketing strategies to align with Saudi Vision 2030, focusing on sustainable and energy-efficient solutions by launching Solergya™ Solar Cables.
2024
Launched a feature for product authentication through the HSE Mobile App, empowering customers to verify the originality of HSE products with ease and confidence.
Initiated reward programs for distributors and retailers to recognize and encourage exceptional sales performance, fostering a culture of collaboration and excellence.
2025
Positioned as a leader in providing comprehensive electrical and industrial solutions in the Middle East, with ongoing innovation and commitment to customer satisfaction.

Quality Policy

HSE means Bigger Selection, Better Value.


We are committed to leading the market in providing state-of-the-art electrical components through a clear and specific policy adhered to by all employees.

Delivering high-quality products and services to meet and exceed our customers’ and stakeholders’ expectations.

Utilizing modern technology and continuously enhancing our management systems.

Striving to exceed customer needs and comply with all contractual and regulatory requirements.

Fostering a unified team environment to achieve both company and individual goals.

Conforming to ISO 9001:2015 standards and all applicable statutory and regulatory requirements.